Hey Jeff Maeck

Brand style guide.

Official logos, colours, type guidance, photography, and links for designers, media, collaborators, and brands talking about Jeff.

Download the full kit Logo guide PDF

Palette

Brand colours.

Use the palette as purposeful accents with plenty of white or black around it. Keep the supplied hex values exact across digital applications.

Plum

#4F194A

Teal

#227678

Gold

#C79C5B

Black

#000000

Typography

Avenir Next.

Clear, warm, and confidently uncomplicated.

Digital typeface: Avenir Next; Use regular, medium, demi bold, or bold as the hierarchy requires.
Fallbacks: Avenir, Helvetica Neue, Arial; Use a clean sans serif if Avenir Next is unavailable.

Font files are not included in this kit. Please use your organisation’s licensed copy. The logo lettering is supplied as finished vector artwork and should not be recreated with a typeface.

Logo suite

Choose the mark that fits.

Use SVG for websites and scalable digital work, EPS for professional print, PNG for transparency, and JPG when a solid background is useful.

Keep the original proportions, leave generous clear space, and do not add bevels, embossing, drop shadows, or other effects.

Primary logo

The preferred stacked mark for generous, square or portrait placements.

Standard

SVG PNG JPG EPS

Inverse

SVG PNG JPG EPS

Secondary logo

The horizontal lock-up for headers, partner panels, and wider layouts.

Standard

SVG PNG JPG EPS

Inverse

SVG PNG JPG EPS

Badge logos

Compact circular marks for avatars, social graphics, merchandise, and specialist contexts.

Emblem

The monogram-only mark for the smallest or most understated applications.

Standard

SVG PNG JPG EPS

Inverse

SVG PNG JPG EPS

Press photography

Jeff, in the wild.

Full-resolution photographs for editorial, event, partner, and media use. Please preserve the original crop where practical and do not apply heavy filters.